From product photo to a clear ad creative
Choose a useful product image, frame it well, and build the message around it.
Choose a photo that answers a question
Use an image that makes the product easy to identify. A front view can establish the shape; a close-up can show a material; a lifestyle image can explain scale. Choose the view that supports your message, rather than using every available photo in one creative.
Leave space for the copy
Check the image crop in the chosen aspect ratio before writing around it. Place the headline in a calm area and leave breathing room between the product and the call to action. If the photo is busy, a simple panel behind the text can be easier to read than a heavy shadow.
Review the exported file
Open the actual PNG after downloading it. Confirm that labels, product edges, and important details are intact and that the headline has not been clipped. Preview the file at a small size as well as at full resolution; people often encounter an ad in a crowded feed.