Plan a short motion creative around one idea
Use timing, legibility, and a simple sequence to make a compact motion export.
Choose what should move
Motion can bring attention to an image, a headline, or a reveal, but several competing movements can make the message harder to follow. Decide which element deserves attention first. The product studio animates the layout, product image and copy. Use the video studio when you want to create a new character performance from motion references.
Allow time to read
Make the opening frame understandable without waiting for a long introduction. Keep the headline and action present long enough to read, and review the sequence without sound. A short motion creative should still communicate its product and purpose when watched in a quiet feed.
Inspect playback after export
Download and play the WebM file in a compatible player. Check the start, middle, and end, including the point where a loop restarts. Confirm the accepted video formats for your publishing platform and convert the file if needed.