Das Kreativjournal
Praktische Hinweise zu Produktbildern, klaren Texten und hilfreichen Kreativabläufen.
Write an ad creative brief you can actually use
Turn a product, audience, and offer into a practical one-page creative brief.
Read the guide Product images / 4 MINFrom product photo to a clear ad creative
Choose a useful product image, frame it well, and build the message around it.
Read the guide Formats / 4 MINChoose an aspect ratio before you design
Understand the practical differences between square, portrait, and landscape creatives.
Read the guide Copywriting / 5 MINWrite short headlines with a clear job
Build a specific, readable headline without unsupported promises or empty urgency.
Read the guide Copywriting / 3 MINMatch your call to action to the next page
Choose a clear action and make sure the destination follows through.
Read the guide Motion / 5 MINPlan a short motion creative around one idea
Use timing, legibility, and a simple sequence to make a compact motion export.
Read the guide Testing / 5 MINBuild a small creative testing matrix
Organize controlled creative variants so results can be interpreted later.
Read the guide Brand / 4 MINKeep creative variants consistent with your brand
Set a small system for color, tone, imagery, and repeated product details.
Read the guide Planning / 4 MINWrite an image concept prompt from a product brief
Describe a scene, composition, and constraints before using a separate image tool.
Read the guide Review / 4 MINA practical review before you export an ad
Check the message, image rights, legibility, and file before publishing.
Read the guide Workflow / 3 MINOrganize a creative library you can return to
Name, store, and archive your drafts and exports with a simple system.
Read the guide Review / 4 MINMake a comparison creative easy to verify
Compare product variants using consistent criteria and substantiated facts.
Read the guide